Our Story


Our logo tells our story, which begins with a map, a fabulously-wrong one drawn from maps of the 16th and 17th centuries. During the Age of Exploration, these maps depicted California as an island – a mythic place rich in imagined treasures. Yet these mapmakers and their maps were right by accident: California is a place apart.

Our mission is to bring the world to California and California to the world, by featuring artisanal products conceived here, designed here, made here, and by telling the stories of their makers. These are the stories of people who ventured to California and, like those who have ventured here for centuries now, found the New World. Indeed, for the second time in history, the New World is here. ™